
Who are we?
The SkiGems Story

Tired of the limited options provided by other ski companies, SkiGems was born to provide flexible and tailor made holidays for skiers, whether you are a beginner, intermediate or expert. Our passion for finding the perfect ski destinations allows us to find the perfect destination for our clients, whether it is a well known or lesser known resort. SkiGems offers any length or trip and help you with lessons and equipment hire, as well as a carefully curated selection of restaurants and bars that highlight the local cuisine and culture.
At SkiGems, we believe that the joy of skiing lies in matching the right destination to you and creating lasting memories with family and friends. Join us on an adventure and experience the magic of skiing.

Managing Director
MATT PURSER
I’m a passionate skier who makes up for what I might lack in skill with plenty of enthusiasm!
I’ve been working in the travel industry since 1989, gaining a wealth of experience in organising trips and holidays. My biggest dislikes on the slopes are poor snow and long lift queues — so if those are your pet peeves too, you can trust you’re in good hands with me.

Sales Team
LAURA GIBBS
Hi, I'm Laura. I learnt to snowboard in Canada and fell in love with the champagne powder and long steep runs.
After 3 seasons I moved to Japan to take on the legendary snow and immerse myself in the amazing culture.
With years of in resort experience, passion for the industry and an adventurous background I have all the skills and experience needed to help you book your dream ski holiday!

Sales Team
KRISTINA MAKARAM
I've always loved travelling, but nothing compares to a ski holiday. I've explored resorts throughout the French Alps, including Val d'Isère and Méribel, and fallen in love with everything the mountains have to offer.
With over 10 years in the travel industry and firsthand experience of some of the best ski resorts in the Alps, I have the knowledge and passion to help you book your perfect ski holiday!

Sales Team
GAVIN BRADLY
I first learned to snowboard in Bulgaria, before spending a season in Verbier where I truly fell in love with the mountains. Since then, I’ve explored countless resorts across - from Banff in Canada to a short trip to Poland that ended with a broken collarbone (get insurance folks!).
With a career built around selling both package holidays and tailor-made trips, I know how to create the perfect getaway to match each traveller’s unique needs.
Our Marketing Team

Cheryl Mallon
Marketing Director
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Charlotte Bowdery
Product Executive

Charlie Pughe
Marketing Executive
Our Accounts & Commercial Team
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Molly Adshead
Operations Director

Christina Brazier
Commercial Director

Lorraine Payne
Operations Manager
